You Might Have Missed This Action-required New Law
Michele Martell Michele Martell

You Might Have Missed This Action-required New Law

Ready or not, employers have until February 14th to review employment and independent contractor agreements for non-compete clauses and send people notice that any non-compete provisions are now null & void.

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USPTO Issues 1 Millionth Patent
Michele Martell Michele Martell

USPTO Issues 1 Millionth Patent

The U.S. Patent and Trademark Office (USPTO) on Sept. 26 officially issued U.S. design patent 1 million, an important milestone in American innovation and creativity.

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Guide to Interpreting Privacy Policies
Michele Martell Michele Martell

Guide to Interpreting Privacy Policies

The Markup has provided an accessible guide to reviewing privacy policies in their article How to Quickly Get to the Important Truth Inside Any Privacy Policy.

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Recent Amazon, FTC Actions
Michele Martell Michele Martell

Recent Amazon, FTC Actions

The FTC and the DOJ have reached agreement with Amazon regarding violations of the COPPA Rule, misrepresentation of data privacy, and deceptive practices.

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Is Mini Golf the Secret to the Metaverse?
Michele Martell Michele Martell

Is Mini Golf the Secret to the Metaverse?

Location-based entertainment (LBE) is the theme of the Licensing Expo 2022—the world's largest licensing trade show for intellectual property professionals—which feels appropriate for many reasons.

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Does Your Employer Own Intellectual Property You Create?
Michele Martell Michele Martell

Does Your Employer Own Intellectual Property You Create?

Intellectual property rights can be a concern for employees regarding works created or developed within the workplace context. In many cases, employees who create a product or develop an idea while on company time will find that they do not own the intellectual property rights to their creations.

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WIT Empowerment Day Lets Women Pitch Their Toy, Game, and Play Products
Michele Martell Michele Martell

WIT Empowerment Day Lets Women Pitch Their Toy, Game, and Play Products

“I love Empowerment Day because it showcases what WIT is really good at, which takes people from across the industry, whether you’re a newbie with an idea, or an SVP of a major studio,” Michele Martell, president of Martell Media House and a WIT board member, said at last year’s event. “It’s all about how can we help each other, make connections, and make things happen.”

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How to Incorporate Gamification Into Virtual Events
Michele Martell Michele Martell

How to Incorporate Gamification Into Virtual Events

Gamification can be used to deliver short bursts of content and make digital gatherings more engaging.

More companies are coming to grips with the reality that their annual slate of in-person events is likely to be virtual or hybrid because of the Covid-19 pandemic. But rather than waste time fretting over Zoom fatigue, why not use a proven tool to help get attendees excited pre-event and ensure continued engagement throughout?

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Move Over Gen Z, Generation Alpha Is The One To Watch
Michele Martell Michele Martell

Move Over Gen Z, Generation Alpha Is The One To Watch

Forget pleas for a puppy. Today's kids demand gadgets. "I'd rather have an iPad—better than a dog," says one pint-sized participant in a recent video on the role technology plays in the lives of children. The clip, produced by Hotwire, a global PR and integrated marketing agency, also depicts a toddler losing control when an adult tries to wrestle away her tablet. It's part of a larger study about Generation Alpha, the tech-savvy young children of millennials whose rising influence could soon make Gen Z an afterthought.

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